Oh well, another day, another invention meant to make our lives better and this time around, we’ve discovered an invention helping women during fitness regimens. The invention is a smart bra called the OMbra which its makers say can replace a fitness trainer and can eventually help you lose weight because it measures and reports back on fitness metrics such as distance, heart rate and calories. The garment connects to a smartphone app that gives instant feedback to the user, allowing them to measure the effects of their training and workouts.
The downside? Well, with the exception of Victoria’s secret all-diamond encrusted bra, the OMbra may turn out to be one of the most expensive bras with a price tag of $149.